Social Media

Guy’s Mystery Method of Picking Up Followers on Twitter, Revealed

by Kevin Singarayar on November 11, 2008

in Social Media

If you’d read my post on How to Restruc­ture Your Mar­ket­ing Around Twit­ter, you’d have sensed my slight bias­ness towards Guy Kawasaki’s use of Twit­ter.  I like the way he works it.  You may like how he does it too.  No shame in that. Guy has not only read The Clue­train Man­i­festo, he lives it. So, you […]

{ 3 comments }

Continue Reading

The Economist — Let It Rise

by Kevin Singarayar on November 3, 2008

in Business Strategy,Social Media

The Econ­o­mist has released a spe­cial report enti­tled, Let It Rise (it’s a pdf file) and it’s all about cloud com­put­ing.  Specif­i­cally, the rise of it. Here’s why I want you to read it. Data cen­tres are quickly evolv­ing into ser­vice fac­to­ries Soft­ware will be trans­formed into a com­bi­na­tion of ser­vices The cloud’s com­mu­ni­ca­tions with its clients […]

{ 1 comment }

Continue Reading

SMUG About Social Media">SMUG About Social Media

by Kevin Singarayar on November 3, 2008

in Social Media

Two links about Social Media that I’d recently come across, which I fig­ured you might like: Social Media Uni­ver­sity, Global (SMUG) — A site by Lee Aase teach­ing the use of social media tools.  He explores a tool and cre­ates a cur­ricu­lum around it. Social Media Cam­paigns: Doing It Right — A blog post by Susan […]

{ 2 comments }

Continue Reading

How To Restructure Your Marketing Around Twitter

by Kevin Singarayar on October 30, 2008

in Business Strategy,Social Media

I heard you. You want to know if Twit­ter is that impor­tant for you to restruc­ture your mar­ket­ing around? Well, if Clive Thompson’s arti­cle in The Times Mag­a­zine is any­thing to go by, then my answer is…yes. It is.

{ 20 comments }

Continue Reading

The Conversation Prism

by Kevin Singarayar on August 5, 2008

in Social Media

Get the full scoop on The Con­ver­sa­tion Prism from Brian Solis and dis­cover how online con­ver­sa­tion is evolving.

Does it mat­ter? Only if you’re seri­ous about pan­ning for hid­den gold in your business.

{ 0 comments }

Continue Reading

What’s Spanish For Shoes And Tweets Like A Canary?

by Kevin Singarayar on August 3, 2008

in Social Media

Zappos.com is an online shoe ven­dor with a rep­u­ta­tion, and an excel­lent one at that. With three-quarters of its sales stem­ming from repeat cus­tomers, you needn’t be bang­ing your head against the book­case to fig­ure out why that’s so — *hint* (its got noth­ing to do with shoes). But you already knew that, so let me just put it out there for the rest of us igloos — awe­some cus­tomer service.

{ 16 comments }

Continue Reading