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	<title>Comments on: How To Restructure Your Marketing Around Twitter</title>
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	<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/</link>
	<description>Remodeling Businesses For Hidden Gold</description>
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		<title>By: gucciwomensshoes</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-498</link>
		<dc:creator>gucciwomensshoes</dc:creator>
		<pubDate>Thu, 28 Jan 2010 14:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-498</guid>
		<description>Shopping for can be very enjoyable and challenging at the same &lt;a href=&quot;http://www.gucciwell.com&quot; rel=&quot;nofollow&quot;&gt;gucci&lt;/a&gt; time. You can&#039;t just pick a &lt;a href=&quot;http://www.gucciwell.com/womens-shoes/&quot; rel=&quot;nofollow&quot;&gt;gucci womens shoes&lt;/a&gt; . &lt;a href=&quot;http://www.gucciwell.com&quot; rel=&quot;nofollow&quot;&gt;http://www.gucciwell.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Shopping for can be very enjoyable and challenging at the same <a href="http://www.gucciwell.com" rel="nofollow">gucci</a> time. You can&#39;t just pick a <a href="http://www.gucciwell.com/womens-shoes/" rel="nofollow">gucci womens shoes</a> . <a href="http://www.gucciwell.com" rel="nofollow">http://www.gucciwell.com</a></p>
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		<title>By: information now &#187; Blog Archive</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-107</link>
		<dc:creator>information now &#187; Blog Archive</dc:creator>
		<pubDate>Sat, 13 Dec 2008 02:37:39 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-107</guid>
		<description>[...]  &#8216;How To Restructure Your Marketing Around Twitter&#8217; by Kevin Singarayar, Business Strategy, Social Media/BurningBoats.com 30 October 2008 [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;]  &#8216;How To Restructure Your Marketing Around Twitter&#8217; by Kevin Singarayar, Business Strategy, Social Media/BurningBoats.com 30 October 2008 [&#8230;]</p>
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		<title>By: Guy&#39;s Mystery Method of Picking Up Followers on Twitter, Revealed - BurningBoats.com</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-53</link>
		<dc:creator>Guy&#39;s Mystery Method of Picking Up Followers on Twitter, Revealed - BurningBoats.com</dc:creator>
		<pubDate>Tue, 11 Nov 2008 23:42:18 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-53</guid>
		<description>[...] you&#8217;d read my post on How to Restructure Your Marketing Around Twitter, you&#8217;d have sensed my slight biasness towards Guy Kawasaki&#8217;s use of Twitter.  I like [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] you&#8217;d read my post on How to Restructure Your Marketing Around Twitter, you&#8217;d have sensed my slight biasness towards Guy Kawasaki&#8217;s use of Twitter.  I like [&#8230;]</p>
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		<title>By: The Economist - Let It Rise - BurningBoats.com</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-44</link>
		<dc:creator>The Economist - Let It Rise - BurningBoats.com</dc:creator>
		<pubDate>Mon, 03 Nov 2008 20:54:38 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-44</guid>
		<description>[...] you&#8217;d read my post about restructuring your marketing around Twitter and have a deep interest in microblogging, micromessaging or microsharing tools (different strokes [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] you&#8217;d read my post about restructuring your marketing around Twitter and have a deep interest in microblogging, micromessaging or microsharing tools (different strokes [&#8230;]</p>
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		<title>By: Kevin Singarayar</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-41</link>
		<dc:creator>Kevin Singarayar</dc:creator>
		<pubDate>Sun, 02 Nov 2008 22:48:24 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-41</guid>
		<description>Thank you Robin for such kind words and may I say, it is my utmost pleasure to have you here, sharing your thoughts.  

I absolutely concur with you that a person following a larger group of people does not necessarily make him or her, a better listener, or the wiser.  The &quot;real juice&quot; of the conversation as you correctly pointed out comes down to the &quot;variety&quot; of people involved.  Absolutely!   And this can  occur in a setting of 1 to 1, 1 to many, or many to many.

In my example about Guy Kawasaki, I guess what I was trying to drive across was more from a marketer&#039;s standpoint.  Particularly towards connecting with customers.  Where every customer, or potential customer - whether they demand the attention or not - deserves it.  And Guy is able to pull this off with the help of social media tools like Twitter. 

However, I am absolutely certain that if we are to use Dunbar&#039;s number, then Guy&#039;s interaction with the people he follows is reduced to merely satisfying the needs of customers, and not so much, the solidification of relationships.  The metamorphosis I mentioned in the post I believe, will still continue to occur, but it will be experienced more on  the part by the people Guy interacts with, rather than by Guy himself.

And talking about metamorphosis, having you share your thoughts on my blog has altered the dynamics and made me an even bigger admirer.  I have been an avid follower of your work for some time, but now, I&#039;m a Robin Good groupie!  Which leads me to your offer, it&#039;s a fantastic opportunity that I simply cannot refuse.</description>
		<content:encoded><![CDATA[<p>Thank you Robin for such kind words and may I say, it is my utmost pleasure to have you here, sharing your thoughts.  </p>
<p>I absolutely concur with you that a person following a larger group of people does not necessarily make him or her, a better listener, or the wiser.  The &#8220;real juice&#8221; of the conversation as you correctly pointed out comes down to the &#8220;variety&#8221; of people involved.  Absolutely!   And this can  occur in a setting of 1 to 1, 1 to many, or many to many.</p>
<p>In my example about Guy Kawasaki, I guess what I was trying to drive across was more from a marketer&#8217;s standpoint.  Particularly towards connecting with customers.  Where every customer, or potential customer - whether they demand the attention or not - deserves it.  And Guy is able to pull this off with the help of social media tools like Twitter. </p>
<p>However, I am absolutely certain that if we are to use Dunbar&#8217;s number, then Guy&#8217;s interaction with the people he follows is reduced to merely satisfying the needs of customers, and not so much, the solidification of relationships.  The metamorphosis I mentioned in the post I believe, will still continue to occur, but it will be experienced more on  the part by the people Guy interacts with, rather than by Guy himself.</p>
<p>And talking about metamorphosis, having you share your thoughts on my blog has altered the dynamics and made me an even bigger admirer.  I have been an avid follower of your work for some time, but now, I&#8217;m a Robin Good groupie!  Which leads me to your offer, it&#8217;s a fantastic opportunity that I simply cannot refuse.</p>
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		<title>By: Robin Good</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-40</link>
		<dc:creator>Robin Good</dc:creator>
		<pubDate>Sun, 02 Nov 2008 10:39:13 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-40</guid>
		<description>hi Kevin,
first time I am reading you and I must compliment you for the quality post here above. Focused, conversational, direct, easy to read, rich in references and examples. I couldn&#039;t ask for more.

My only perplexity remains with the equation that makes someone following a huge number of people a better listener than someone who listens to a smaller but highly selected circle. I resist strongly that idea that the more people you listen to the more knowledgeable or aware you become of what is happening. I think it is in the &quot;variety&quot; and not in the &quot;number&quot; the real juice.

If would ever consider doing a guest post on social media, with the value you have been placing in this one, consider yourself invited to MasterNewMedia.

Keep it uP!</description>
		<content:encoded><![CDATA[<p>hi Kevin,<br />
first time I am reading you and I must compliment you for the quality post here above. Focused, conversational, direct, easy to read, rich in references and examples. I couldn&#8217;t ask for more.</p>
<p>My only perplexity remains with the equation that makes someone following a huge number of people a better listener than someone who listens to a smaller but highly selected circle. I resist strongly that idea that the more people you listen to the more knowledgeable or aware you become of what is happening. I think it is in the &#8220;variety&#8221; and not in the &#8220;number&#8221; the real juice.</p>
<p>If would ever consider doing a guest post on social media, with the value you have been placing in this one, consider yourself invited to MasterNewMedia.</p>
<p>Keep it uP!</p>
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	<item>
		<title>By: Kevin Singarayar</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-39</link>
		<dc:creator>Kevin Singarayar</dc:creator>
		<pubDate>Fri, 31 Oct 2008 18:26:09 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-39</guid>
		<description>Thanks for stopping by Ari.

Point noted about version numbers.  Personally, I have no problems with it, though I see your point about how it can get confounding for the uninitiated.

However, I can understand why the digerati would want classifications of the Web.   A look at Tim O&#039; Reilly&#039;s writings  can be enlightening, like this article he wrote in 2005 for example:

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

What I do take issue with is when it is used out of context and that&#039;s where it gets out of hand.  Used in context however, I think version numbers adds some semblance of comprehension as we cross each stage of the Web&#039;s evolution.  It&#039;s very much like how scientists have named each stage of the human evolutionary process, or stages of the formation of planets.  Only, we are simplifying it with numbers.

But as you mentioned, the average online shopper won&#039;t be losing sleep over these classifications.  It&#039;s just not worth their time to grapple with such gobbledegook.  If this is your target market, calling the Web, the Web, is perfect.</description>
		<content:encoded><![CDATA[<p>Thanks for stopping by Ari.</p>
<p>Point noted about version numbers.  Personally, I have no problems with it, though I see your point about how it can get confounding for the uninitiated.</p>
<p>However, I can understand why the digerati would want classifications of the Web.   A look at Tim O&#8217; Reilly&#8217;s writings  can be enlightening, like this article he wrote in 2005 for example:</p>
<p><a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html" rel="nofollow">http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html</a></p>
<p>What I do take issue with is when it is used out of context and that&#8217;s where it gets out of hand.  Used in context however, I think version numbers adds some semblance of comprehension as we cross each stage of the Web&#8217;s evolution.  It&#8217;s very much like how scientists have named each stage of the human evolutionary process, or stages of the formation of planets.  Only, we are simplifying it with numbers.</p>
<p>But as you mentioned, the average online shopper won&#8217;t be losing sleep over these classifications.  It&#8217;s just not worth their time to grapple with such gobbledegook.  If this is your target market, calling the Web, the Web, is perfect.</p>
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		<title>By: Ari Herzog</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-38</link>
		<dc:creator>Ari Herzog</dc:creator>
		<pubDate>Fri, 31 Oct 2008 16:52:04 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-38</guid>
		<description>Useful stuff here, though I&#039;d suggest not to overburden people and organizations with version numbers. Forget about Web 2.0 and Selling 2.0 and everything else 2.0; for the moment you mention it, a hand will raise and a voice will ask, &quot;What is 1.0 and why do 2.0 if there will be a 3.0?&quot;

I call the web just what it is: the web. People seem to get that.</description>
		<content:encoded><![CDATA[<p>Useful stuff here, though I&#8217;d suggest not to overburden people and organizations with version numbers. Forget about Web 2.0 and Selling 2.0 and everything else 2.0; for the moment you mention it, a hand will raise and a voice will ask, &#8220;What is 1.0 and why do 2.0 if there will be a 3.0?&#8221;</p>
<p>I call the web just what it is: the web. People seem to get that.</p>
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		<title>By: Kevin Singarayar</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-37</link>
		<dc:creator>Kevin Singarayar</dc:creator>
		<pubDate>Thu, 30 Oct 2008 19:33:30 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-37</guid>
		<description>Thank you for taking the time to comment Marcel.  I truly appreciate the feedback.  And if companies aren&#039;t using Radian6 for their social media needs, they&#039;re truly missing out on the secret sauce.</description>
		<content:encoded><![CDATA[<p>Thank you for taking the time to comment Marcel.  I truly appreciate the feedback.  And if companies aren&#8217;t using Radian6 for their social media needs, they&#8217;re truly missing out on the secret sauce.</p>
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		<title>By: Marcel LeBrun</title>
		<link>http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-36</link>
		<dc:creator>Marcel LeBrun</dc:creator>
		<pubDate>Thu, 30 Oct 2008 19:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://burningboats.com/?p=818#comment-36</guid>
		<description>Great comprehensive overview of Twitter and its value for businesses.   Thanks for mentioning Radian6 - we always appreciate that.  Twitter is an interesting thing, because the value isn&#039;t immediately obvious, but once companies figure it out the benefits are tremendous.  
Marcel</description>
		<content:encoded><![CDATA[<p>Great comprehensive overview of Twitter and its value for businesses.   Thanks for mentioning Radian6 - we always appreciate that.  Twitter is an interesting thing, because the value isn&#8217;t immediately obvious, but once companies figure it out the benefits are tremendous.<br />
Marcel</p>
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