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]]> By: information now » Blog Archive http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-107 information now » Blog Archive Sat, 13 Dec 2008 02:37:39 +0000 http://burningboats.com/?p=818#comment-107 [...] ‘How To Restructure Your Marketing Around Twitter’ by Kevin Singarayar, Business Strategy, Social Media/BurningBoats.com 30 October 2008 [...] […] ‘How To Restructure Your Marketing Around Twitter’ by Kevin Singarayar, Business Strategy, Social Media/BurningBoats.com 30 October 2008 […]

]]> By: Guy's Mystery Method of Picking Up Followers on Twitter, Revealed - BurningBoats.com http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-53 Guy's Mystery Method of Picking Up Followers on Twitter, Revealed - BurningBoats.com Tue, 11 Nov 2008 23:42:18 +0000 http://burningboats.com/?p=818#comment-53 [...] you’d read my post on How to Restructure Your Marketing Around Twitter, you’d have sensed my slight biasness towards Guy Kawasaki’s use of Twitter.  I like [...] […] you’d read my post on How to Restructure Your Marketing Around Twitter, you’d have sensed my slight biasness towards Guy Kawasaki’s use of Twitter.  I like […]

]]> By: The Economist - Let It Rise - BurningBoats.com http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-44 The Economist - Let It Rise - BurningBoats.com Mon, 03 Nov 2008 20:54:38 +0000 http://burningboats.com/?p=818#comment-44 [...] you’d read my post about restructuring your marketing around Twitter and have a deep interest in microblogging, micromessaging or microsharing tools (different strokes [...] […] you’d read my post about restructuring your marketing around Twitter and have a deep interest in microblogging, micromessaging or microsharing tools (different strokes […]

]]> By: Kevin Singarayar http://burningboats.com/how-to-restructure-your-marketing-around-twitter/comment-page-1/#comment-41 Kevin Singarayar Sun, 02 Nov 2008 22:48:24 +0000 http://burningboats.com/?p=818#comment-41 Thank you Robin for such kind words and may I say, it is my utmost pleasure to have you here, sharing your thoughts. I absolutely concur with you that a person following a larger group of people does not necessarily make him or her, a better listener, or the wiser. The "real juice" of the conversation as you correctly pointed out comes down to the "variety" of people involved. Absolutely! And this can occur in a setting of 1 to 1, 1 to many, or many to many. In my example about Guy Kawasaki, I guess what I was trying to drive across was more from a marketer's standpoint. Particularly towards connecting with customers. Where every customer, or potential customer - whether they demand the attention or not - deserves it. And Guy is able to pull this off with the help of social media tools like Twitter. However, I am absolutely certain that if we are to use Dunbar's number, then Guy's interaction with the people he follows is reduced to merely satisfying the needs of customers, and not so much, the solidification of relationships. The metamorphosis I mentioned in the post I believe, will still continue to occur, but it will be experienced more on the part by the people Guy interacts with, rather than by Guy himself. And talking about metamorphosis, having you share your thoughts on my blog has altered the dynamics and made me an even bigger admirer. I have been an avid follower of your work for some time, but now, I'm a Robin Good groupie! Which leads me to your offer, it's a fantastic opportunity that I simply cannot refuse. Thank you Robin for such kind words and may I say, it is my utmost pleasure to have you here, sharing your thoughts.

I absolutely concur with you that a person following a larger group of people does not necessarily make him or her, a better listener, or the wiser. The “real juice” of the conversation as you correctly pointed out comes down to the “variety” of people involved. Absolutely! And this can occur in a setting of 1 to 1, 1 to many, or many to many.

In my example about Guy Kawasaki, I guess what I was trying to drive across was more from a marketer’s standpoint. Particularly towards connecting with customers. Where every customer, or potential customer - whether they demand the attention or not - deserves it. And Guy is able to pull this off with the help of social media tools like Twitter.

However, I am absolutely certain that if we are to use Dunbar’s number, then Guy’s interaction with the people he follows is reduced to merely satisfying the needs of customers, and not so much, the solidification of relationships. The metamorphosis I mentioned in the post I believe, will still continue to occur, but it will be experienced more on the part by the people Guy interacts with, rather than by Guy himself.

And talking about metamorphosis, having you share your thoughts on my blog has altered the dynamics and made me an even bigger admirer. I have been an avid follower of your work for some time, but now, I’m a Robin Good groupie! Which leads me to your offer, it’s a fantastic opportunity that I simply cannot refuse.

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