Especially now that social media has arrived with much aplomb.
The lack of resources, or the lack of anything for that matter, is not an excuse for limiting the ambitions of an entrepreneur, or a business any longer.
To reach your business goals today, requires more than anything else, out-of-the-box thinking. You need to be unorthodox in your approach and challenge the conventions of establishment.
And to stay ahead of your competition, you need to spawn your own revolution.
“There won’t be any revolution in America,” said Isadore. Nikitin agreed. “The people are all too clean. They spend all their time changing their shirts and washing themselves. You can’t feel fierce and revolutionary in a bathroom.”
- Juan in America (1931) bk. 5, pt. 3
That’s what Yiying Lu did with her Fail Whale. Instead of applying the “established” business rules of selling, Yiying applied foresight, even if it wasn’t intentional. And the power of social media took care of the rest.
I’ll let Sarah Perez tell you the story of the Fail Whale.
Your Motivational Proverb Of The Day — Don’t bite the hand that…looks dirty