If you’d read my post on How to Restruc­ture Your Mar­ket­ing Around Twit­ter, you’d have sensed my slight bias­ness towards Guy Kawasaki’s use of Twit­ter.  I like the way he works it.  You may like how he does it too.  No shame in that. Guy has not only read The Clue­train Man­i­festo, he lives it. So, you […]


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He’s the man of the hour, isn’t he?  But, it did take many a crafty mar­ket­ing cam­paigns to pull this his­toric vic­tory off.  Har­vard Busi­ness rips apart the cur­tains to help you under­stand what this win means to your busi­ness. Does Obama’s Win Extend To Busi­ness How Bet­ter Mar­ket­ing Elected Barack Obama How Obama Became […]


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I heard you. You want to know if Twit­ter is that impor­tant for you to restruc­ture your mar­ket­ing around? Well, if Clive Thompson’s arti­cle in The Times Mag­a­zine is any­thing to go by, then my answer is…yes. It is.


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