Social Media

SMUG About Social Media">SMUG About Social Media

by Kevin Singarayar on November 3, 2008

in Social Media

Two links about Social Media that I’d recently come across, which I fig­ured you might like: Social Media Uni­ver­sity, Global (SMUG) — A site by Lee Aase teach­ing the use of social media tools.  He explores a tool and cre­ates a cur­ricu­lum around it. Social Media Cam­paigns: Doing It Right — A blog post by Susan […]

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The Conversation Prism

by Kevin Singarayar on August 5, 2008

in Social Media

Get the full scoop on The Con­ver­sa­tion Prism from Brian Solis and dis­cover how online con­ver­sa­tion is evolving.

Does it mat­ter? Only if you’re seri­ous about pan­ning for hid­den gold in your business.

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What’s Spanish For Shoes And Tweets Like A Canary?

by Kevin Singarayar on August 3, 2008

in Social Media

Zappos.com is an online shoe ven­dor with a rep­u­ta­tion, and an excel­lent one at that. With three-quarters of its sales stem­ming from repeat cus­tomers, you needn’t be bang­ing your head against the book­case to fig­ure out why that’s so — *hint* (its got noth­ing to do with shoes). But you already knew that, so let me just put it out there for the rest of us igloos — awe­some cus­tomer service.

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No Brand Is Destined To Be A Laggard

by Kevin Singarayar on July 22, 2008

in Business Strategy

Espe­cially now that social media has arrived with much aplomb. The lack of resources, or the lack of any­thing for that mat­ter, is not an excuse for lim­it­ing the ambi­tions of an entre­pre­neur, or a busi­ness any longer. To reach your busi­ness goals today, requires more than any­thing else, out-of-the-box think­ing.  You need to be […]

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