SWOT

An acronym for – Strengths, Weak­nesses, Oppor­tu­ni­ties, Threats – SWOT (though some mar­ket­ing gurus pre­fer the dyslexic ver­sion of it; TOWS) has become an indis­pens­able tool for busi­nesses that pos­sess a mod­icum of aware­ness of its profit-generating potential.

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