If you’d read my post on How to Restruc­ture Your Mar­ket­ing Around Twit­ter, you’d have sensed my slight bias­ness towards Guy Kawasaki’s use of Twit­ter.  I like the way he works it.  You may like how he does it too.  No shame in that. Guy has not only read The Clue­train Man­i­festo, he lives it. So, you […]


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The Economist — Let It Rise

by Kevin Singarayar on November 3, 2008

in Business Strategy,Social Media

The Econ­o­mist has released a spe­cial report enti­tled, Let It Rise (it’s a pdf file) and it’s all about cloud com­put­ing.  Specif­i­cally, the rise of it. Here’s why I want you to read it. Data cen­tres are quickly evolv­ing into ser­vice fac­to­ries Soft­ware will be trans­formed into a com­bi­na­tion of ser­vices The cloud’s com­mu­ni­ca­tions with its clients […]

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I heard you. You want to know if Twit­ter is that impor­tant for you to restruc­ture your mar­ket­ing around? Well, if Clive Thompson’s arti­cle in The Times Mag­a­zine is any­thing to go by, then my answer is…yes. It is.


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What’s Spanish For Shoes And Tweets Like A Canary?

by Kevin Singarayar on August 3, 2008

in Social Media is an online shoe ven­dor with a rep­u­ta­tion, and an excel­lent one at that. With three-quarters of its sales stem­ming from repeat cus­tomers, you needn’t be bang­ing your head against the book­case to fig­ure out why that’s so — *hint* (its got noth­ing to do with shoes). But you already knew that, so let me just put it out there for the rest of us igloos — awe­some cus­tomer service.


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Nat­ural dis­as­ters aren’t usu­ally a pleas­ant expe­ri­ence for those caught in the mid­dle of it, but the quake which just rocked LA, shook Miss RFTC’s Twit­ter account for a whole another rea­son. Here’s what went down: This is what Miss RFTC twit­tered before the earth­quake struck. This is when the earth­quake struck. And that my friends, […]


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